Daehan Synthetic Fibers, a polyester specialty subsidiary of the Taekwang Group, is set to expand its presence in the summer apparel market with its high-performance functional yarn, “NOVICH.”

NOVICH is a multi-functional yarn that combines UV protection, anti-see-through, and cool-touch features, offering a comfortable wearing experience even in hot and humid conditions.

Equipped with UV-blocking properties, NOVICH helps minimize skin damage during prolonged outdoor activities. Its unique spinning structure enables rapid heat dispersion from the skin, providing a refreshing cooling sensation.

The anti-see-through function prevents silhouettes from showing through under intense sunlight—an advantage especially noticeable in white clothing—making NOVICH suitable for a wide range of summer fashion applications. From golfwear and outdoor apparel to sportswear, it is gaining attention as a premium yarn that delivers both functionality and style.

At the same time, Daehan Synthetic Fibers is renewing the product’s hangtag design to enhance consumer communication and effectively convey NOVICH’s key benefits and brand message.